Classic cookbooks, celebrity cookbooks, celebrity chefs, Iron Chef, the food network… interest in good food is higher than it has ever been. So why take the time to read a food blog? Aren’t food bloggers just wannabes pretending they are professionals?

You read a food blog because it is about you. It’s a record of ordinary people learning, deciphering all of the information out there to create top-notch food in a home kitchen. No assistants, no unlimited budgets, no fakery.

We three writers come from different food backgrounds but we have one thing in common – we are like you.